SPA as a business idea for Hotels

The Spa is fashion, a trend demanded by an ever increasing clientele.

On the one hand it is a real lifestyle, on the other it represents an important investment, but above all a winning business idea.

However, we need a clear and defined project that outlines the mission to be pursued.

Being a spa means giving identity... to your structure, redefining it.

It is therefore necessary to focus on the engine of every entrepreneurial project: the business idea.

Open a Wellness Center is certainly a winning idea because the market for wellness, aesthetics, "pampering", is aimed at a medium-high target, with needs that are directed towards types of service of absolute excellence.

Satisfying this clientele by ensuring their loyalty and continuity... of permanence means creating an environment of high structural, architectural and obviously professional caliber.

The entrepreneur will find himself... in front of a significant investment that guarantees him to embrace a clientele that can give an important economic return on the hotel's budget.

In addition, becoming a hotel with a spa means becoming an attractive destination regardless of the season ... and the geographical location of belonging: the customer Spa seeks primarily physical and mental relaxation, paying attention to the aesthetic environment, the quality ... services and treatments, the communication of a structure in relation to the wellness service.

And this inevitably leads to the importance of personalizing treatments, creating more or less long wellness periods, promoting elements of attraction for this clientele: a hotel by the sea will... have to work on winter wellness packages, while the structure in the mountains can... improve its accommodation... in the summer.

Therefore, in addition to extending the season of a hotel the Spa increases the value of a facility, as a luxury service, a consideration valid for both the Spa product and the Spa service. This facility determines a minimal increase in room rates, since most of the time access to the wet area is included in the cost of the overnight stay: in order to create an increase in profits the Spa will have to... focus a lot on the sale of treatments, through a specific marketing strategy: first external (advertising) and then internal (direct communication).

The business idea for a hotel that chooses to insert the Spa within an existing area coincides even more with a general requalification of the hotel itself and therefore with its repositioning on the market: this is the strategy followed by many entrepreneurs to distinguish themselves from other direct competitors.

In any case, the management of a Spa is neither simple nor a giver of immediate gain: the Spa needs a fairly long start-up, in addition to a considerable expense of implementation. Therefore, each business idea should be weighed and counterbalanced by an accurate feasibility plan ... a broad spectrum that outlines an economic evolution of the structure in an equally broad span of time, in order to transform this memento in an almost certain success, beyond any euphoria and superficiality....

Views: 2